The make-it-yourself cardboard art collection, ‘Small World’ transforms ordinary cardboard boxes and shows their potential for up-scaling with a fun imaginative play-set. 

The project leveraged Samsung's eco packing and was created as part of World Environment Day.

Directed by Papersmith & Camille Herren
Art Directed by Papersmith

Client - Samsung Electronics Co, Ltd.

Agency - Daniel J. Edelman, Inc.

Production Company - Glassworks Creative Studio

Post Production - Glassworks VFX